Gum takes to the waves with Claygate

26 July, 2007

Wrigley's Airwaves has signed a sponsorship deal with the Claygate Offshore Powerboat team.

The link-up

includes ITV4 TV coverage and the chance to

reach 150,000 spectators every season.

The initial one-year deal marks the next phase in the Airwaves Pro campaign, which also includes

title sponsorship of the Airwaves Ducati Superbikes team.

Airwaves' current marketing campaign also

features an interactive website - airwaves-pro.tv - where sports professionals, including England rugby player Lewis Moody and

top cricketer Liam Plunkett, discuss extreme sports.

Wrigley's marketing director Toby Baker said: "Many Airwaves consumers are thrill-seekers and our continued association with extreme sports allows us to bring the Airwaves brand communications to life."




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter