Sophisticated Shloer sparkles in TV ad campaign

26 July, 2007

Shloer is returning to TV screens with ads for the It's Your Sparkle campaign.

Screening throughout August, the ads are designed to promote Shloer as a sophisticated non-alcoholic mixer to its target audience of 25 to 35-year-old women.

The Shloer Summer Screenings of Dirty Dancing will also kick off on July 27 in London, before

moving on to show in Leeds, Cardiff and Bristol throughout the summer.

Shloer has secured a new listing with

more than 850 Threshers shops across the UK for its Red Grape and White Grape varieties.

Managing director Mike Coppard said: "We are delighted about securing such a coveted listing in the convenience sector. Shloer is the perfect summer drink for

barbecues and parties, and the Threshers listing represents a great opportunity for us to reach more consumers."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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