Top Tip

27 July, 2007

The most important item in the shop is your customer. Greet them warmly, offer them assistance and then leave them to browse. When they have purchased a case or more, offer to take their purchase to the car or deliver on your way home. It's not rocket science but most retailers fail even to greet you with a smile. Remember the most important item in your shop is your customer, please them and they tell their friends . Disappoint them and they tell everybody.

Wayne Blomfield and Anthony Jones, Wines of the World, Earlsfield, London

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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