Top Tip

27 July, 2007

The most important item in the shop is your customer. Greet them warmly, offer them assistance and then leave them to browse. When they have purchased a case or more, offer to take their purchase to the car or deliver on your way home. It's not rocket science but most retailers fail even to greet you with a smile. Remember the most important item in your shop is your customer, please them and they tell their friends . Disappoint them and they tell everybody.

Wayne Blomfield and Anthony Jones, Wines of the World, Earlsfield, London

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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