COMPETITION

27 July, 2007

Barrels of "Frenchness" to be won

Off Licence News has teamed up with First Drinks Brands to offer seven lucky readers a case of Three Barrels Rare Old French Brandy.

Three Barrels is a premium brandy that already has over a million loyal consumers. Its traditional French production values and methods result in a quality French grape brandy that can be enjoyed neat, with ice or a mixer such as ginger ale.

PR across the year will focus on promoting the warmth, heritage and " Frenchness" of the brand around key French calendar dates and celebration

times for family and friends.

For a chance to win, just answer this question:

What is the French word for holiday?

Send your answer, with your name, address and telephone number, by August 10, on a postcard to: OLN/Three Barrels Giveaway,

Touch PR, 229 The Broadway, Wimbledon, SW19 1SD or e-mail

caroline@touch-pr.co.uk




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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