SIBA employs first chief executive

The Society of Independent Brewers has appointed its first chief executive to help raise its status and influence in the drinks industry.

Julian Grocock, former managing director of the pub group, Tynemill, will start his new role on Aug 20.

He said: “I have a passion for British beer and I’m dedicated to its survival and to the prosperity of its individual champions. Now is the time for SIBA to demonstrate that it speaks for the independent brewing sector with a powerful voice and to show that it has a coherent and cohesive plan for the development of the beer industry.

“SIBA is an integral part of the burgeoning movement for good food and local produce and its members offer affordable quality for all drinkers, especially with its Direct Delivery Scheme that gives local brewers the opportunity to send their beers direct to pubs owned by multiple chains and to supermarkets.”

Earlier this year, the organisation signed a deal with Thresher to help the off-licence chain stock local beers in up to 2,000 of its shops through the DDS scheme.

SIBA has 400 brewing members, ranging from long-established regional companies to small-to-medium-sized local operations set up over the past 30 years.