Adult appeal

09 August, 2007

I work at an off-licence owned by the Thresher Group. In between challenging twentysomethings for ID and trying to get rid of the congregation of teens from outside my shop I get a thought that nibbles at my conscience. The company promotes "conditioning"- ie attracting children to the off-licence to familiarise them with layout and products.

When grown up these children will be more likely, it is hoped, to buy alcoholic beverages from them.

Most Milky Ways, fruit pastilles and small bags of sweets are not bought by adults for their children but by children coming into the shop late at night. Perhaps I'm being slightly prudish but an off-licence should only appeal to adults, not to "latch-key" kids .

Local manager




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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