Original idea for generating sales

09 August, 2007

Scottish & Newcastle UK has teamed up with Tesco Express to market Bulmers Original cider next to branded freezers full of ice.

National account manager Neil Mercer said: "Making it easier for shoppers to pick up cider and ice by siting them together in-store this summer is a great example of how we can work with retailers to improve the shopping experience and generate incremental sales."

Tesco ale and cider buyer Ian Targett added: "We are always looking for ways to create more interest and to enhance our shoppers' in-store experience.

"Bulmers Original-branded freezers sited next to cider provides this and we are already seeing a positive response to this initiative from our customers."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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