Cider sales continue to rocket

09 August, 2007

The National Association of Cidermakers is celebrating after Nielsen revealed more than 1 billion pints of cider were sold in the on and off-trades in the year to March 2007.

The figures showed more than 2.7 million pints of cider were sold every day, up 26 per cent on last year.

In the off-trade, value sales were up 30 per cent, with volumes up 21 per cent - which means most of the growth is coming from premium ciders.

NACM spokesman Simon Russell said: "These figures prove that the recent rise in popularity of cider has changed the fortunes of the industry for good.

"We expect the cider market to continue to perform well as producers continue to innovate with new products and continue to invest in marketing and advertising to support them."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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