Beer in brief

09 August, 2007

Marston's Beer Company has appointed national brands sales controller Steve Benton as sales director for the off-trade and the national on-trade.

Fuller's is targeting London commuters with a poster campaign for Organic Honey Dew, and is supporting it with tastings in supermarkets and sampling at events such as the recent Kew Gardens concerts.

SABMiller has grown volumes by 17 per cent and gained share in most European markets in the past three months, the brewer announced at its annual general meeting. Worldwide, its lager volumes grew 17 per cent, with 13 per cent organic growth.

Foster's is sponsoring the Ripcurl Boardmasters surfing competition, held in Newquay, Cornwall, this week. Off-trade customers will be offered a Foster's beachcomber hat with every four-pack of Foster's Twist.

Innis & Gunn is sponsoring a showcase of musical performances at the Edinburgh Festival this month. The beer will also be supplied to some 50 Scottish and international acts performing at the Acoustic Music Centre @ St Bride's during the three-week event.

Scottish & Newcastle UK backed the British Blind Open Championship, in which 47 blind golfers from around the world competed at York's Fulford Golf Club.

Spanish lager Estrella Damm is sponsoring a yacht which is racing at Cowes this week, before entering the Barcelona World Race on Nov 11.

Bavaria UK sponsored the Isle of Man TT race as part of its Real Men marketing campaign, while Suffolk cider Aspall has sponsored a number of summer events including the Latitude Festival and Cowes Week.

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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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Is blended Scotch overshadowed by single malt in retailers?

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