Online activity extends to microsite

09 August, 2007

Vimto has added a microsite to its website to encourage more interaction between consumers and the brand.

The latest online activity, ocean-themed

vimtocruise.co.uk, features games and competitions .

Vimto marketing manager Claire Nield said: "The Vimto website has become increasingly popular with adults and kids of all ages who want to find out about our Vimto range, play online games, enter the monthly competitions or simply get in touch to tell us how much they love our products.

"The microsite will add a further fun dimension to the variety of exciting games and competitions on offer, and will add the element of interaction between consumers and the Vimto brand."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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