Online activity extends to microsite

09 August, 2007

Vimto has added a microsite to its website to encourage more interaction between consumers and the brand.

The latest online activity, ocean-themed

vimtocruise.co.uk, features games and competitions .

Vimto marketing manager Claire Nield said: "The Vimto website has become increasingly popular with adults and kids of all ages who want to find out about our Vimto range, play online games, enter the monthly competitions or simply get in touch to tell us how much they love our products.

"The microsite will add a further fun dimension to the variety of exciting games and competitions on offer, and will add the element of interaction between consumers and the Vimto brand."




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter