Panda opts for premium identity

09 August, 2007

Panda has introduced a cardboard over-wrap to its Panda Spring and Still multi-packs to help give the brand "a premium look and feel".

The new multi-packs will contain four 33cl bottles and will be sold in Somerfield and Sainsbury's with an rrp of ú1.39.

Panda brand manager Claire Whitlow said: "We understand that multi-packs are a more convenient choice, making it easier for mums to prepare for school lunchboxes and special occasions. Furtherápremiumisation of the brand, through quality cardboard overwrap, will help to add incremental value to a growing segment of the soft drinksámarket."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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