Party people get lucky with vodka

09 August, 2007

Red Square Reloaded is starting an on-pack promotion this month offering consumers the chance to win trips to clubbing destinations such as Ibiza and Reykjavik.

The World Party Weekenders text and win competition will appear on 70cl bottles

until the end of November.

A Red Square Reloaded website - worldpartyweekenders.com - has been created to appeal to clubbers aged

18-24 and features information on the best nightspots around the world as well as UK clubs.

Hamish Thomson, senior brand manager said: "Reloaded is the only caffeine based vodka drink that can truly deliver upon the functional needs of 18 to 24-year-old "weekenders".

"This activity demonstrates Red Square's ability to drive continued consumer interest in RTDs."

He added: "This latest campaign will reinvigorate the category this summer."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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