Party people get lucky with vodka

09 August, 2007

Red Square Reloaded is starting an on-pack promotion this month offering consumers the chance to win trips to clubbing destinations such as Ibiza and Reykjavik.

The World Party Weekenders text and win competition will appear on 70cl bottles

until the end of November.

A Red Square Reloaded website - worldpartyweekenders.com - has been created to appeal to clubbers aged

18-24 and features information on the best nightspots around the world as well as UK clubs.

Hamish Thomson, senior brand manager said: "Reloaded is the only caffeine based vodka drink that can truly deliver upon the functional needs of 18 to 24-year-old "weekenders".

"This activity demonstrates Red Square's ability to drive continued consumer interest in RTDs."

He added: "This latest campaign will reinvigorate the category this summer."




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter