Top Tip

09 August, 2007

My top tip is something we've done for quite a few years - we give our customers Christmas presents. The feedback we get is fantastic. We save up everything we get from suppliers during the course of the year, then I probably spend 300-400 and my wife Heather goes out buying presents for people, because we know all the customers. If it's a small business, pick out your top 10 customers and get them a present of some kind - if you've got a budget of 10, 100 is nothing in terms of what they spend over the year. And they might get lower prices, but they won't get a gift from Tesco, Sainsbury's or Asda.

Alan Dunn, Open All Hours, Keswick, Cumbria

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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