Top Tip

09 August, 2007

My top tip is something we've done for quite a few years - we give our customers Christmas presents. The feedback we get is fantastic. We save up everything we get from suppliers during the course of the year, then I probably spend £300-£400 and my wife Heather goes out buying presents for people, because we know all the customers. If it's a small business, pick out your top 10 customers and get them a present of some kind - if you've got a budget of £10, £100 is nothing in terms of what they spend over the year. And they might get lower prices, but they won't get a gift from Tesco, Sainsbury's or Asda.

Alan Dunn, Open All Hours, Keswick, Cumbria

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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