Emmerdale whisky deal

09 August, 2007

Glengoyne whisky is one of seven spirits that will be featured on ITV soap Emmerdale.

From September, as part of a product placement deal between Ian Macleod Distillers and ITV, the soap's Woolpack pub will also stock Langs, Isle of Skye, Smokehead and The Six Isles whiskies plus Watson's Trawler Rum and London Hill gin. The brands may also be seen in other parts of the set.

Marketing director Iain Weir said: "Emmerdale has become a very popular institution in the UK, and we couldn't be happier that our products will be reaching a daily audience of over 10 million viewers."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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