Châteauneuf has reached a price ceiling, specialists warn

23 August, 2007

The UK market will not sustain many more increases in the price of generic Châteauneuf-du-Pape, suppliers and retailers have warned.

The top southern Rhône appellation has enjoyed several strong vintages, with 2006 described as "the eighth very good year out of nine vintages" by the Châteauneuf-du-Pape growers' association.

Wine trade figures contacted by OLN have praised the 2006 Rhône vintage as "refined" and "elegant", but have expressed concern about the continuing price rises.

Bibendum's off-trade sales director Richard Cochrane said: "It's sufficient to be an issue. There are double-digit increases and ones that will impact on retail pricing. Juxtaposed to duty and other things it will put it out of reach of ordinary consumers."

Andrew Coghlan, managing director of independent merchant Barrels & Bottles in Sheepbridge, Chesterfield, said sales of Châteauneuf from top producers would remain strong despite price rises, but generic Châteauneuf had started to hit a price ceiling with customers. "We're selling it for £15.90 and I think the limit is around £16-£17. People are looking at alternatives from the Rhône, such as Gigondas and Vacqueyras, as well as wines from elsewhere," he said.

More views on Châteauneuf-du-Pape pricing, Rhône feature page 27.

Bookmark this

Site Search


Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know