Beer in brief

23 August, 2007

Anheuser-Busch's Spanish imported lager Estrella Damm is bringing the feel of Barcelona to the streets of London thanks to 250 cabs featuring a design by artist Silja Gotz. Estrella Damm is also sponsoring the London Spanish Film Festival at the Ciné Lumière, Kensington, from Sept 14-27.

Gareth Jones, owner of Horsham beer specialist Beer Essentials, is running the Horsham Beer Festival from Sept 29-30. Sessions will feature some 50 real ales, 12 real ciders, hot and cold food and live entertainment. More information on 01403 218890.

Heineken UK has launched an experiential marketing campaign to promote DraughtKeg. A Heineken-branded mini-van will tour the country giving consumers the chance to sample the 5-litre keg, which has a carbon dioxide lozenge to keep the beer fresh and give it a continental-style head when poured.

Worthington's has signed a three-year, six-figure deal to become the official beer of the Rodney Parade club, home of Welsh rugby club Newport Gwent Dragons.

The Advertising Standards Agency has rejected a complaint against an ad for Sweden's Herrljunga Cider, which claimed it was Sweden's best-selling cider brand with sales of more than 5 million litres. Cider of Sweden said the ad was misleading because the 5 million litres included sales of Herrljunga's 0.7 per cent abv low alcohol cider.

Tiger Beer is celebrating all things Singaporean at the Singapore Chilli Crab Festival which runs from Sept 1-2 in London's Brick Lane. Find out more at tigerbeer.co.uk/chillicrab

Fullback Imports has won its first multiple grocer listing, for Belgian abbey beer Peerdebrug Blond, which is going into Tesco. A 6x25cl multipack will retail at £3.99.

Roaring Meg, the blonde beer from Nottinghamshire microbrewery Springhead, has won a national listing in Morrisons.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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