Global Brands backs Chesterfield

23 August, 2007

Global Brands has signed a three-year deal with Chesterfield Football Club to be the team's main sponsor.

VK Vodka Kick logos will appear on both home and away kits, and there will be perimeter board ads at 34 clubs covering the Premiership, Championship, League 1, League 2, Scottish Premiership and Scottish League 1.

National account director Santiago Perez said: "We are delighted we can keep faith with the local club where our current international sponsorship of football first began."

Global Brands has also extended its partnership with the Chesterfield Sunday League.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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