Global Brands backs Chesterfield

23 August, 2007

Global Brands has signed a three-year deal with Chesterfield Football Club to be the team's main sponsor.

VK Vodka Kick logos will appear on both home and away kits, and there will be perimeter board ads at 34 clubs covering the Premiership, Championship, League 1, League 2, Scottish Premiership and Scottish League 1.

National account director Santiago Perez said: "We are delighted we can keep faith with the local club where our current international sponsorship of football first began."

Global Brands has also extended its partnership with the Chesterfield Sunday League.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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