Global Brands backs Chesterfield

23 August, 2007

Global Brands has signed a three-year deal with Chesterfield Football Club to be the team's main sponsor.

VK Vodka Kick logos will appear on both home and away kits, and there will be perimeter board ads at 34 clubs covering the Premiership, Championship, League 1, League 2, Scottish Premiership and Scottish League 1.

National account director Santiago Perez said: "We are delighted we can keep faith with the local club where our current international sponsorship of football first began."

Global Brands has also extended its partnership with the Chesterfield Sunday League.




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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