Global Brands backs Chesterfield

23 August, 2007

Global Brands has signed a three-year deal with Chesterfield Football Club to be the team's main sponsor.

VK Vodka Kick logos will appear on both home and away kits, and there will be perimeter board ads at 34 clubs covering the Premiership, Championship, League 1, League 2, Scottish Premiership and Scottish League 1.

National account director Santiago Perez said: "We are delighted we can keep faith with the local club where our current international sponsorship of football firstábegan."

Global Brands has also extended its partnership with the Chesterfield Sunday League.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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