Klaxon sounds for Extra Fusion gum

23 August, 2007

Wrigley is hoping to target 13 million viewers with a TV ad for new fruit and mint flavoured Extra Fusion.

Featuring a voice-over by Channel 4 presenter Miquita Oliver and music by the Klaxons, the ad goes live at the end of August. It will be backed by cinema advertising, in-store POS and sampling.

Communications manager Alexandra MacHutchon said: "We are extremely confident that the Extra Fusion TV ad campaign will excite consumers and drive awareness."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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