Klaxon sounds for Extra Fusion gum

23 August, 2007

Wrigley is hoping to target 13 million viewers with a TV ad for new fruit and mint flavoured Extra Fusion.

Featuring a voice-over by Channel 4 presenter Miquita Oliver and music by the Klaxons, the ad goes live at the end of August. It will be backed by cinema advertising, in-store POS and sampling.

Communications manager Alexandra MacHutchon said: "We are extremely confident that the Extra Fusion TV ad campaign will excite consumers and drive awareness."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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