Tango says yes, yes, yes to rehab

23 August, 2007

As part of a £2 million marketing spend for Tango, Britvic is launching a tongue-in-cheek ad campaign that features certificates awarded from rehab centres around the world.

Kicking off at the end of August and running for six weeks, the campaign centres on the idea that Tango has been to rehab and come out free of artificial colours and flavours.

Certificates from The Beryl Ford Clinic, The Friary and the Willows centre in Arizona will appear on outdoor poster ads. They will also be stitched into women's magazines such as Closer, Heat and OK.

Peter Kirby, carbonates brand director, said: "The new campaign is fitting with the inventive, irreverent and creative attitude that Tango is renowned for."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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