InBev pledges to revive UK sales

31 August, 2007

InBev has vowed to “do better” in the UK market after disappointing second quarter sales.

InBev’s UK volumes dropped by 11 per cent in the three months to June 30, compared to the same period last year, with Stella Artois performing weakly, the brewer has revealed.

In its second quarter financial statement, the brewer said the drop implied some share loss in a difficult market.

Chief executive Carlos Brito said while overall business had improved, “we can do better. We have higher expectations for our China and UK operations. In those operations we have been outperformed by competitors and we must do better”.

Second quarter sales in western Europe and North America were hit amid challenging conditions, the company said, while volumes in other areas grew.

Globally, gross profits grew by 7 per cent to €2.2 million.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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