MARKET MONITOR A graphic guide to the off-trade

07 September, 2007

Some professions with the highest and lowest rates of alcohol-related deaths

Retailers have some of the lowest rates of alcohol-related deaths in the UK, while bar staff and publicans are the most likely to die directly as a result of alcohol consumption, according to the Office of National Statistics. Nearly 23,000 20 to 64-year-olds died as a direct result of alcohol consumption in England and Wales in 2001-2005, with more than twice as many deaths among men as among women. Overall, men in sales and customer service occupations had a proportional mortality rate of 98, just below the average mortality rate of 100, while women in the sector had a lower rate of 80. The ONS said the highest levels of alcohol-related deaths are found in the drinks industry, but listed mainly on-trade workers as the highest-risk occupations. It said the trade needs to do more to prevent and tackle alcohol misuse and should play a greater role in spreading messages encouraging responsible drinking.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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