Spirits Report 2007

07 September, 2007

Compiled by Christine Boggis, Laura Clark and Rebecca Evans

The UK off-trade spirits market has rallied in 2007

after a stagnant 2006, according to Nielsen figures to Aug 11 2007. Some categories - notably gin and malt - saw sales hit the same levels as they did in 2004/5,

after a dip in 2006. Maybe after World Cup fever, and with the summer that never happened, consumers who went all-out for lager and cider last year are turning back to spirits.

Find out more in our annual

analysis of the spirits market

The top 50 spirits brands in the UK off-trade

10 ideas to transform your spirits sales

Views and tips from buyers, retailers and suppliers

In-depth analysis of the eight key spirits categories

TNS profile of off-trade spirits drinkers

The top 10 spirits brands


1 Smirnoff Red Label

Bell's 8 Year Old 2

3 The Famous Grouse

Glen's Vodka 4

5 Gordon's

Bacardi Superior 6

7 Baileys

Jack Daniel's Tennessee Whiskey 8

9 Teacher's Highland Cream

William Grant's 10

Nielsen MAT to Aug 11 2007, GB off-trade

Data in the OLN Spirits Report was sourced from Nielsen's Off-trade Scantrack Service.

Scantrack monitors weekly sales from a nationwide network of EPoS checkout scanners. Coverage includes grocery multiples, co-ops, multiple off-licences, independents, symbol groups and multiple forecourts. Nielsen's retail measurement service provides comprehensive information on actual purchases, market shares, pricing, distribution and promotional activities. It is the fastest and most accurate monitor of consumer sales.

The OLN Spirits Report was compiled by the Nielsen company exclusively for William Reed. All data remains the intellectual property of

Nielsen and the Nielsen company. No reproduction of the lists or data within is permitted without prior consent of the Nielsen company.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know