18 to 34-year-old men

07 September, 2007

18 per cent of light spirits

13 per cent of dark spirits

Top five brands

1 Smirnoff

2 Jack Daniel's

3 Jamesons

4 Bacardi

5 Baileys

18 to 34-year-old women

24 per cent of light spirits

3 per cent of dark spirits

Top five brands

1 Smirnoff

2 Baileys

3 Bacardi

4 Malibu

5 Gordon's




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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