18 to 34-year-old men

07 September, 2007

18 per cent of light spirits

13 per cent of dark spirits

Top five brands

1 Smirnoff

2 Jack Daniel's

3 Jamesons

4 Bacardi

5 Baileys

18 to 34-year-old women

24 per cent of light spirits

3 per cent of dark spirits

Top five brands

1 Smirnoff

2 Baileys

3 Bacardi

4 Malibu

5 Gordon's




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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