Coming up rosť with pink Chardonnay

06 September, 2007

Buckingham Vintners has developed a sparkling rosť Chardonnay to appeal to the female market. The wine, which is priced at £4.99, is stocked at Asda and Co-op and will be available in Marks & Spencer in the autumn. Buckingham Vintners' marketing manager Jon Pepper said: "Years of growth driven by increasingly deep discounting have finally hit their ceiling, creating a need for innovation to pull more consumers into the wine category. Pink Chardonnay frizzante combines three successful wine styles in one neat product."

When asked how it was possible to make a rosť wine from a white grape variety, a spokeswoman for Buckingham Vintners said: "We are not going to disclose this detail. Just put it down to†special winemaking."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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