Plans for Penola region dropped due to 'misleading' location

06 September, 2007

The proposed South Australian wine region of Penola will not get the go-ahead, the country's Geographical Indications Committee has confirmed.

The GIC suggested creating the Penola region for vineyards around the town in 2000, but in 2004 a number of winemakers and grape growers in the area successfully appealed to have the Coonawarra region extended to include their vineyards. The town of Penola has since been included as part of the Coonawarra region.

GIC executive officer Jock Osbourne said: "On the basis of the existing evidence, there is a valid argument that having a wine region called Penola that does not include the township of Penola is confusing and potentially misleading - and the GIC agrees."

Discussions with local winemakers and grape growers to establish a region with a different name have proved unsuccessful.

The GIC said it would consider an application for another region in the area,ábut that applicants would have toáput forward a different name.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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