Beer in brief

07 September, 2007

Magners is launching a 6x75cl bottle pack later this month and broadening distribution of its 6x33cl bottle pack. The Irish cidermaker has not yet decided on a price for the new 6x75cl pack, which is designed to cater for higher-volume purchases in the run-up to Christmas.

Fuller's is sampling its blonde beer Discovery in the hope of an Indian summer - or as a good beer to go with a curry if the summer doesn't arrive. The brand has recently increased its distribution in Waitrose.

Heineken has launched a drink combining cider, barley, malt and fruit flavours targeted at women in the Netherlands. Charli is a 5 per cent abv brew which is being sold bottled and on tap in Dutch bars, but the brewer is not planning to release it in the UK.




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What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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