Beer in brief

07 September, 2007

Magners is launching a 6x75cl bottle pack later this month and broadening distribution of its 6x33cl bottle pack. The Irish cidermaker has not yet decided on a price for the new 6x75cl pack, which is designed to cater for higher-volume purchases in the run-up to Christmas.

Fuller's is sampling its blonde beer Discovery in the hope of an Indian summer - or as a good beer to go with a curry if the summer doesn't arrive. The brand has recently increased its distribution in Waitrose.

Heineken has launched a drink combining cider, barley, malt and fruit flavours targeted at women in the Netherlands. Charli is a 5áper cent abv brew which is being sold bottled and on tap in Dutch bars, but the brewer is not planning to release it in the UK.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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