Importer puts money on beer from Estonia

07 September, 2007

A former Scottish & Newcastle executive is launching a leading Estonian beer in the UK.

Roger Crosthwaite, of REC Brands, said 4.7 per cent abv A Le Coq has been brewed in Estonia since 1826.

The lager is being launched in packs of 20x50cl bottles and 24x50cl cans, which have an unusual foil lid, making it more hygienic to drink straight from the can. A 33cl bottle is to be launched after Christmas.

Crosthwaite has said he is hoping to replicate the success of Red Stripe with small, premium, specialist beers from Europe. He also imports Spanish lager Estrella Galicia, Czech Starobrno and Nektar, from Banja Luka in Bosnia-Herzegovina.

He said: "I have always been aware of the quality of beer in Estonia. I rate it second only to Czech in terms of quality. The mainstream lager market in the UK is going down markedly. What people are looking for is complexity and unusual discoveries from the Continent."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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