Scratchcard prizes show off WKD side
Published:  07 September, 2007

Over 200,000 prizes including shop makeovers and CCTV camera systems are still up for grabs in Beverage Brands' latest promotion.

First rolled out in July, the "WKD or Not" give away offers retailers a chance to win prizes ranging from a people carrier to upright fridges, open/closed door signs and cool bags.

"In true WKD style there's always a WKD side to any of the brand's activity - the big question is whether the prize is WKD or not," a spokeswoman explain ed. "Rather than a people carrier, they might win some carrier bags, the prize could be an air conditioning unit, on the other hand it could be a WKD desk fan," she said.

Scratchcards can be found on promotional cases of WKD and prizes can be claimed until Jan 30 2008.

WKD is back on TV screens

with the Have You Got a WKD Side? campaign. Ads will air on terrestial TV and Sky Sports.




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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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