Water, water everywhere

07 September, 2007

Evian's Detox campaign is back foráthe eighth year with a ú1.4 million marketing push, designed to highlight that 60 per cent of our bodies are made up of water and theárole Evian plays in body renewal.

The push will start in January and includes outdoor and press ads.

Steve Flanagan, category strategy manager at Danone Waters, said: "Throughout January, bottled water provides one of the only growth areas for soft drinks in-store - with 91 per cent of this growth coming from plain water."

He added that Evian Detox 2007 was the most successful campaign the company had run. In January this year, bottled water sales increased by more than ú10 million from the previous month, with Evian contributing to 62 per cent of this increase, according to Nielsen figures.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter