Know Your Limits campaign expands

18 September, 2007

The government is to repeat its Know Your Limits TV and cinema campaign aimed at promoting more sensible drinking among younger people.

A burst of an ad shown before last Christmas will get a repeat airing in November.

The Know Your Limits campaign is being expanded with four local pilot schemes to work with specific groups of young drinkers, including students and young women.

The projects will involve “street marketing” and leafleting campaigns through local council, universities and voluntary sector organisations.

The exact location of the project is still to be confirmed.

There will also be two Alcohol Action Days under the Know Your Limits banner for health, local government and education professionals.

The first will be at the Government Office for the North West in Manchester on Oct 30. The second date is yet to be finalised.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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