Women shoppers are harder to please

19 September, 2007

Women are harder for retailers to please than men, according to new research.

A survey of shoppers interviewed in store by Fizzback showed men were 22 per cent more likely to give positive feedback about products, services and all-round retail experiences than women.

The results also showed that, contrary to popular wisdom, women generally enjoy shopping less than men.

Fizzback chief executive officer Rob Keve said: “Men are much more likely to go into a shop, get what they need and come away feeling as though they’ve done a good job.

“Women expect more from the retail experience, and will notice things like poor customer service, unhelpful staff or below-standard products.

“Because no one expects less – as they tend to see shopping as a necessity rather than a pleasure – they are perhaps more likely to give a positive rating for the limited amount of good service they did receive, rather than penalising the shop for not giving them the excellent service they felt they should have received.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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