2016 March

Lidl is ramping up its Wine Cellar promotion by offering shoppers a fresh selection of wines every two months from June.

Nisa Retail, the wholesaler and convenience retail expert, has launched a new wine festival event to help drive sales while also encouraging cross-category purchasing in members’ stores.

Heineken has launched a new campaign aimed at attracting top talent into its business.

To celebrate Mouton Cadet as the Official Wine of the 2016 Ryder Cup, Baron Philippe de Rothschild SA has partnered with wine lover and legendary golf course architect Robert Trent Jones Jr, to design this year’s Ryder Cup limited edition.

Morgenrot has strengthened its Spanish offering with the addition of Txakoli Agerre, a slightly sparkling, dry white wine made in the province of Gipuzkoa in the Basque country.

Heineken is trialling a Belgian cider brand in Sainsbury’s stores with a view to growing the super-premium cider segment.

Premium Spanish wine and organic food producer, The Haciendas Company, has a new wine range developed specifically for UK consumers.

Carling is launching a new ‘Bank Holiday in The Bag’ promotion, offering fans the chance to win a free holiday with three mates over the May Day bank holiday weekend.

Vagabond Wines is hosting a Sherry Tap Takeover throughout April to help spread the trade’s love of the Andalucian drink to consumers.

Boutinot has signed Provence producer Château Gairoird to its portfolio, replacing Château Moutête, which was sold to Domaine Ott in 2014.

Heineken has unveiled packaging extension for two of its brands: Desperados and Old Mout.

Foster’s, is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s return to sports sponsorship for the first time in a decade.

Adnams, the Suffolk brewer, distiller and retailer, has announced another strong year, particularly in spirits sales. The company reported sales of £65.7m and a 7.3% rise in operating profit to £4.1m for the year to 31 December 2015.

Aston Manor has announced it plans to increase its investment in its flagship brand, Kingstone Press, following positive growth for the brand and increased distribution across all channels.

The Vintner has unveiled its new West London base, complete with a bespoke tasting room for up to 40 people.

Tesco is selling a bottle of Champagne for less than £7.50 per bottle over the Easter period.

McGuigan Wines has launched a new Family Release range exclusively into Waitrose.

Britvic Soft Drinks is bringing out a new variant for its multivitamin fruit drink Purdey’s, to tap into increasing demand for vitality options.

Molson Coors has announced a new partnership with football managing simulation game Football Manager for its award-winning loyalty programme iPint.

Free Run Wines is adding a new variant to its wine-based drink, Mr Peel’s Manavista. The brand, with its new variant, will be on display at the London Wine Fair.

Laphroaig has announced the launch of Laphroaig Lore, described by the producer as “the richest of the rich”.

Sake is set to exhibit at the London Wine Fair in May for the first time.

International drinks group, Quintessential Brands, has acquired the Dublin Whiskey Company as part of an 10 million Euro investment.

Crabbie’s has launched an on-pack promotion to engage with consumers in the run up to the 2016 Crabbie’s Grand National event.

Champagne Gosset is launching a new cuvee, which has been resting in house cellars for more than 15 years.

Majestic Wine has announced that its Naked Wines arm has hit a key milestone of £100m in sales in the past year.

Soft drinks increased sales by 2.2% to £3.1bn in the convenience channel in 2015, according to the 2016 Britvic Soft Drinks Review (Nielsen, 52 w/e 09 Jan 2016). This was ahead of the total soft drinks market, which contracted by 0.6%.

Gonzales Byass has acquires a winery in Rías Baixas called Pazos de Lusco.

Speciality beer importer World Beers is extending its range of Birradamare craft beers in the UK.

French Wines with Style has launched a new wine style application that aims to match the style of French wine that best suits your personality.