2012 March

Swedish cider brand Rekorderlig has launched a new variant – Orange & Ginger.

Marston’s Pedigree is celebrating its 60th birthday with the launch of a special edition bottle.

Oddbins has seen a surge in sparkling wine sales thanks to the unseasonal sunshine.

Drinkaware has launched a new version of its mobile site which offers different content during the day and at night – after seeing a 200% increase in mobile phone traffic.

IBC open for entries

30 March, 2012

The International Beer Challenge 2012 is now open for entries.

Rhythm & Booze has been bought by Bibby Retail Services, the group that owns Costcutter supermarkets, after the chain went into administration this morning (March 29).

Pernod Ricard is launching a limited edition Beefeater pack to celebrate the London Olympics.

Wine Rack has announced it will hold its wine, spirit and Champagne prices until mid-April after the duty hike announced in last week’s Budget.

More than 1,000 wines looking for representation will be on taste at the London International Wine Fair as part of a team-up with the International Wine Challenge.

Accolade Wines has launched a limited edition pack for Stone’s ginger wine.

Booker is offering independent retailers free Epos systems if they commit to spending more at their local cash and carry.

Thatchers is to run a TV ad campaign worth £2.5 million for its flagship Thatchers Gold brand this spring and summer.

Heineken has launched a programme that aims to help convenience stores boost beer and cider sales by up to 20%.

Ad puts 'new spin' on WKD

27 March, 2012

WKD is launching a new TV ad which it says puts “a new spin” on its long-running Have You Got a WKD Side campaign.

Majestic’s commercial director Mark Reynolds has died after a battle against cancer. He was 48.

Wines of Germany is to hold a Riesling Summit in the UK for the first time.

Percy Fox is positioning Blossom Hill rosé as a drink to “get things started” with its biggest summer campaign.

The heads of leading wine marketing bodies have warned that support for the UK will be significantly reduced amid tough trading conditions and pressure from producers to explore new export markets. 

A strong Christmas meant Oddbins performed better than expected in its first year of trading.

Plans for a new online Threshers wine business have still not come to fruition, almost two-and-a-half years after First Quench went into administration.

Champagne importers have defended deep discounting on brands in UK supermarkets.

There has been a mixed drinks industry reaction to this morning’s announcement by the UK government that it will seek to introduce a 40p per unit minimum price for alcohol.

Tesco in supply base cull

23 March, 2012

Tesco is making drastic cuts to its wine supply base in what it says is a bid to improve producers' profitability and encourage brand owners to increase consumer loyalty.

Majestic has contacted Portuguese suppliers demanding they make a contribution towards promoting the category or jeopardise future listings. 

Rosé still in the pink

23 March, 2012

The rosé boom may have been and gone but the UK trade is confident it will still grow, an OLN poll has revealed.

Cider buyers for Tesco and Sainsbury’s are among the judges for the International Cider Challenge.

Warsteiner German lager is to be supported by print advertising as part of a marketing push that sees it become the official beer supplier to the European golf tour.

Piper-Heidsieck Champagne is setting out to refocus on the prestige of the house – and is prepared to sacrifice retail volumes to do so.

WWA offers "duty window"

22 March, 2012

World Wine Agencies is offering its customers a duty window before it raises prices after the tax hike announced in yesterday’s Budget.

Here are some of the trade reactions to the 2012 Budget announcement: