2011 May

Budvar UK has produced its first promotional case for independents in a bid to give them a chance against the buying power of the multiple retailers.

Treasury Wine Estates has produced a guide to selling wine for impulse retailers.

Gallo has launched a campaign pairing its Turning Leaf brand with food.

Spar has revamped its British fortified wine range to give it a more contemporary look and bring it into line with the rest of the Spar own-label range, which has been redesigned recently.

Madness are the latest heritage pop and rock act to be signed up to do a Kronenbourg 1664 ad.

Tesco expects to attract over 10,000 customers to its five wine fairs this autumn.

House Of Townend has officially opened its new head office and bonded warehouse.

Kronenbourg 1664 has signed a deal with Absolute Radio which will see the brand sponsoring comedian Dave Gorman’s Sunday morning show from June 5.

Police in London have made two arrests following the theft of wine valued at up to £1 million.

Visitor numbers at last week’s London International Wine fair were on a par with the 2010 total, according to figures released by organiser Brintex.

Sainsbury’s has named a successor to the current head of its drinks team, Justin James, who has been given a new role within the business.

Red Stripe will continue to be brewed in Bedford despite UK marketing and distribution switching to Diageo.

Peroni and Pilsner Urquell brewer SABMiller is investing £3 million in a new research facility which could eventually find ways of extending the shelf life of packaged beer.

Online alcohol sales in April were up 20% on March, and 55% ahead of April 2010, as a result of the royal wedding.

A further 29 closed Oddbins stores across the country are being marketed for sale by Christie & Co.

Chivas Regal Scotch whisky has signed a global brand partnership deal with the charity Film Aid International.

Heineken has unveiled an outdoor media campaign in London to support the brand’s long-running sponsorship of the UEFA Champions League.

A further 29 closed Oddbins stores across the country are being marketed for sale by Christie & Co.

The number of people who drink wine regularly has stabilised in the wake of massive growth over the past 25 years, and the amount they drink is not likely to increase further, Wine Intelligence research has found.

Legislation to bring in minimum pricing is a certainty in Scotland, WSTA chief executive Jeremy Beadles has said.

Percy Fox has launched a category communication strategy for its range of 18.7cl bottles.

UK wine drinkers think traditional wine labels with pictures of vineyards and chateaux and a font with lots of flourishes are most attractive - but are more likely to buy wines with much simpler labels, Wine Intelligence has revealed.

Thatchers Cider is sponsor a series of summer evening concerts to raise awareness of its Katy Rosé premium cider.

Maxxium UK will take over distribution of No 3 London Dry Gin from June 1.

Wines of South Africa is rebranding its biennial Mega Tasting in London as Cape Wine Europe.

Speciality beer producer Innis & Gunn has produced a limited edition Triple Matured Oak Aged beer, which will be available in selected Tesco stores from May 30.

Wells & Young’s has launched a £4 million marketing campaign for its Bombardier ale, starring comedian Rik Mayall.

The Wine & Spirit Trade Association is to launch a fraud prevention unit.

ICB is relaunching its St Helier pear cider range in clear bottles and adding a rosé-coloured variety to the range.

Woodpecker cider is launching a national on-pack promotion with the chance to win a £200 Ticketmaster gift card every day in June and July.