2011 April

Shareholders in Australia’s Foster’s Group have approved the protracted demerger of its wine and beer businesses.

Bacardi is launching a new TV and cinema ad campaign as part of a £20 million marketing spend for 2011.

Foster’s demerger of its wine and beer businesses is expected to be rubber-stamped by shareholders tomorrow (Friday, April 29).

The Glenlivet has revealed new packaging which Chivas Brothers says creates “an enhanced luxurious and sophisticated look”.

London brewer Fuller, Smith & Turner has created a special golden ale to help Ascot Racecourse celebrate its 300th birthday.

Heineken has unveiled a new computer application tying in with its sponsorship of the UEFA Champions League.

The Wine Society is abandoning screwcap closures for a popular sparkling wine in its range following negative comments from members.

Diageo has launched a new category programme aimed at helping small stores make the most of spirits sales opportunities.

Sainsbury’s is inviting its customers to help judge its latest beer competition.

European Food Brokers has confirmed the acquisition of 37 Oddbins stores from administrator Deloitte.

There are unconfirmed reports that 37 Oddbins stores have been bought by European Food Brokers, the Midlands-based owner of the Whittalls Wines chain, for around £4 million.

Taylor’s Croft and Fonseca ports have all declared the 2009 vintage – the fourth declaration by owner the Fladgate Partnership this decade.

Tuscan wine producer Piccini has launched a new wine blended from grapes grown across Italy.

Crabbie’s alcoholic ginger beer is launching a radio advertising campaign this weekend. It will run over the next two weeks.

Naked Wines has teamed up with TV’s Sarah Beeny as the official wine partner of her property-based tepilo.com website and her dating service mysinglefriend.com.

A cherry-flavoured version of Jim Beam bourbon whiskey has been launched in the UK, two years after it first appeared in the USA.

SAB Miller has recorded a 3% fall in lager volumes in Europe in the year to the end of March.

Sharp’s Brewery has reported a 45% increase for its flagship Doom Bar ale.

Superstrength white cider should be withdrawn from the market because of the harm it causes to homeless people and other vulnerable groups, according to a new report.

Blue Nun has signed a sponsorship deal with TCM, the digital film channel.

Online wine retailer FindWine.co.uk has named Richard Saxton as its new reviewer.

Fifty-five Oddbins branches are being sold by Christie & Co on behalf of the off-licence chain’s administrators, Deloitte.

Hambledon Vineyard has raised £3.5 million with its share issue – slightly less than its £4 million target.

Brothers cider is taking inspiration form the royal wedding for a new poster campaign.

Diageo is to increase its marketing spend for Smirnoff around the royal wedding weekend.

New TV ad for Strongbow

07 April, 2011

A new TV ad for Strongbow will break on Monday and run for the rest of the year.

Alsace-brewed Meteor beer has been repackaged for the UK and is planning a sales drive in the off-trade.

Speciality beer importer Morgenrot has won UK exclusivity for the distribution of the Spanish beer brand Cruzcampo.

Independent retailers have received financial help to promote Portuguese wines during National Wine Month.

Russian Standard vodka and First Drinks are to end their UK distribution deal for the brand on July 1.