2010 June

A leading doctor has called for ban on supermarkets giving loyalty points with purchases of alcohol.

Miller Brands (UK) has been cleared of breaching advertising codes after featuring a motor scooter in an ad for Peroni beer.

Constellation Europe has announced the winner of its Echo Falls Search for the Sparkle competition.

Vodkat schnapps has signed a deal to advertise on a campus TV service.

Courvoisier Cognac is running a heavyweight advertorial campaign in The Times to publicise a number of summer events it is involved under the umbrella of the Revolutionary Spirit Festiv

Crabbie’s alcoholic ginger beer is to sponsor golf’s Scottish Open, which takes place at the Loch Lomond course from July 8 to 11.

A “pretox” drink, which claims to protect the body’s liver, immune system and brain function ahead of alcohol consumption, has been relaunched with a new recipe and pack design.

Cadbury UK has relaunched its Fry’s Cream range with new packaging.

Vimto Soft Drinks has launched a high school prom-themed marketing campaign for its Cherry Vimto brand.

The Fruitiser range of premium soft drinks has been revamped to bring it into line with Appletiser and Peartiser.

CCE targets mobile teens

25 June, 2010

Coca-Cola Enterprises is giving away 50p in mobile credit on any major network with purchases of Fanta, Sprite and Dr Pepper.

Give profits a boost

25 June, 2010

Sports and energy drinks now have a market value approaching £950 million, which, to provide some context, puts the sector ahead of every spirits category except blended Scotch and vodka. It’s also comfortably bigger than Champagne and sparkling wine, and not far off stout.

In brief

25 June, 2010

l Bacardi has launched a canned premix of its Georgian Eristoff vodka and cola. The drink is being listed by Sainsbury’s and has an rrp of £1.85 for a 25cl can. The move coincides with the introduction of new packaging – with an updated label and crest – for Eristoff Original and Black.

Bombay Sapphire is to invite consumers to make personalised mosaic images of themselves through a new Facebook application.

Coe adds Gin Mare

25 June, 2010

Coe Vintners has been appointed to handle the premium Spanish gin brand Mare in the UK market.

Intercontinental Brands is offering consumers 40% extra free on its Zamaretto flavoured Amaretto range.

Jaffa Cake vodka launch

25 June, 2010

A vodka-based spirit flavoured with Jaffa Cakes has been added to Stiffy’s range by Scottish drinks firm VC2 Brands.

Beverage Brands has launched a programme of summer sampling and coupon activity for its Merrydown cider.

A-B Inbev is advertising Budweiser in a responsible drinking campaign during the World Cup.

Four British brewers have won double gold medals in the 2010 International Beer Challenge.

Asda has reported sales of local beers have increased by 59% thanks to consumers watching the World Cup at home.

In brief

25 June, 2010

l Sainsbury’s has replaced beer buyer Nic Storey with Susanne Wood. Wood has previously worked for the supermarket in business planning and as a buyer for soft drinks and carbonates.

Volumes are down across the southern hemisphere this year due to a combination of depressed grape prices, deliberate efforts to rein in supply and, inevitably, bad weather at the wrong time. Australia stands out but there’s plenty to choose from elsewhere, too.

New faces from Italy

25 June, 2010

The biggest Italian wine event for the trade is now in its 12th year. It will see some new faces attending this year, including Ehrmanns, John E Fells & Sons and Stevens Garnier.

Nicolas Feuillatte is to market four rosé Champagnes under the umbrella of Crazy About Rosé – claiming that the collection of four rosés is a first for a single Champagne house.

Gallo has announced organisational changes to its sales team, with Mark Stammers promoted to the role of grocery channel controller.

Mateus Rosé is offering a trip to Portugal in a competition to be promoted on 1 million neck collars.

Finca Flichman is Argentina’s number one branded wine in the UK this year, according to Argentina’s export monitor Caucasia.

New Zealand’s Montana wine brand is changing its name to Brancott Estate in a bid to tap into consumers’ increasing interest in wines’ provenance and heritage.

In brief

25 June, 2010

l Sainsbury’s has recruited Oddbins buyer Julie Buckley to its wine-buying team. Justin James, BWS category manager, said her eight years’ experience at Oddbins would benefit Sainsbury’s wine strategy, which will focus on product quality and innovation.