2010 May

A former First Quench manager is hoping to establish an independent wine merchant chain in Edinburgh.

The National Institute for Health and Clinical Excellence (NICE) is likely to put its weight behind minimum unit pricing for alcohol, according to a leaked report.

Off Licence News has extended the deadline for retailers to enter its competition to win a trip to Argentina, running in association with the country’s generic wine body.

Six out of 10 British adults think bottled water is a waste of money, according to a report by You Gov.

Australia's First Families of Wine has won a grant from the Australian government worth more than £250,000.

Emma Dawson has joined Marks & Spencer as buyer in the online wine business M&S Wine Direct.

Nicolas owner Castel Frères has heralded the new Vin de France declaration a “godsend” for the French wine industry.

Wine brand Blossom Hill has invested £1 million in a summer campaign centred on its sponsorship of Wimbledon.

Tesco and Marks & Spencer have topped the charts for supermarket own-label in the 2010 International Wine Challenge, the results of which were revealed at the London International Wine Fair.

Australia’s First Families of Wine has held tastings and masterclasses for independent retailers and consumers in the UK in a bid to raise its profile.

Australian drinks group Foster’s is to demerge its beer and wine businesses.

Stevens Garnier has revealed its ambition to be “a mini Bibendum or Berry Bros & Rudd” as it seeks to double its turnover in five years.

McGuigan Wines is rolling out what it claims is a more aromatic style of Semillon to challenge New Zealand Sauvignon Blancs.

Off Licence News has extended the deadline for retailers to enter its competition to win a trip to Argentina, running in association with the country’s generic wine body.

Generic body Wines of Turkey has pledged to invest £500,000 in marketing in the UK next year – its biggest spend to date.

Tesco has been accused of hypocrisy after publicly backing the government’s vow to ban the sale of alcohol below cost price in a bid to cut binge-drinking in England and Wales.

Independent wine merchants have been hailed as the most profitable route to market by leading importers in the wake of the collapse of First Quench.

The 30th London International Wine Fair and Distil has been hailed a success by organiser Brintex, despite visitor numbers dipping slightly from last year.

Asda’s new BWS category director has pledged to introduce a raft of “category-changing” initiatives which could see off-licence managers employed in stores.

?Jala Super Juice is claiming to be the first food and drink brand to be launched in the UK from Azerbaijan.

Walkers’ Flavour Cup promotion is targeting retailers in a nationwide tour of selected wholesale depots.

Nestlé’s 2010 Get Set Go Free promotion is back for its fifth year this summer.

Vinnie the Panda will return to TV screens this summer as part of a multi-million pound marketing campaign from Fox’s.

In brief?

28 May, 2010

l Powerade has signed world heptathlon champion Jessica Ennis as its brand ambassador until the end of 2010. Powerade, which is the official sports drink of the FIFA World Cup and London 2012, says its aim is to help Ennis perform to her maximum in both training and competition.

United Biscuits has unveiled a range of new cereal and snack bars to capitalise on the popularity of McVitie’s Digestives and Hobnobs, and the growth of “out-of-home” snacking.

It’s amazing. Vodka has achieved everything on the “to do” list. Becoming the most fashionable spirit, as well as retaining a certain audience, is a major achievement, while constant specialisation and innovation cater for a more progressive crowd. Moreover, its supreme mixability means everyone’s happy, with vodka offering a wider range of cocktails than any other spirit, and also inspiring more new cocktails than any other rivals.

With the Authentic Caribbean Rum campaign in full flow last year, golden rum was touted as “the next big thing”. Ask a retailer or bartender about the hottest spirit around, and golden rum would invariably feature top of the list.

Diageo Reserve Brands has announced a three-year sponsorship deal with the Goodwood Estate in Chichester.

Online retailer Master of Malt has launched a whisky-sampling service to allow consumers to taste its rapidly expanding range of spirits.

Maxxium UK is embarking on a year-long sponsorship deal with More 4’s the Daily Show to raise the profile of Courvoisier as a mixable spirit.