2009 April

Foster’s EMEA has become the first wine company in the UK to sign up to the Courtauld Commitment - a scheme which reduces packaging waste and encourages greener manufacturing.

AB Inbev has scrapped plans to move its global headquarters to New York.

Government figures have revealed how fixed penalty notices are taking pressure off the courts when dealing with offences connected with alcohol sales.

Sovio has launched a 5.5% abv Sparkling White Zinfandel Rosé, which has gained its first listing in Tesco priced £4.99 for a 75cl bottle.

Old Speckled Hen is sponsoring prime time viewing on Freeview channel Dave as part of a £3.6 million support package for the brand over the coming year.

Beer sales to supermarkets and off-licences plunged 11% in the first quarter of 2009, according to the latest figures from the British Beer & Pub Association.

Castel has called in the services of three external consultants to further improve the quality of its Châteaux & Domaines range, which takes in 18 properties.

Cobra Beer has become the latest drinks brand to embrace downloadable phone applications as a marketing tool.

The future of Cobra beer is at the centre of renewed speculation after a report in The Times that chief executive Adrian McKeon has left the company.

Wezxcvzxcvzx up

24 April, 2009

West Eleven Cocktails has reduced the abv of itsxcvzxcvzx in volume for the year to January 24, 2009.

24

First Drinks Brands is shaking up its marketing department as part of internal restructuring following its acquisition of Rémy Cointreau.

The off-trade has been one of the fastest growing markets for Absolut vodka since its acquisition by Pernod Ricard last year.

The lighter shade of ale

24 April, 2009

More and more women are cottoning on to the joys of drinking ale – and although its image remains outwardly macho, behind the scenes Britain’s brewers are finding innovative ways to lure more female drinkers in.

Wells & Young’s is considering an appeal against an Advertising Standards Authority ruling that an ad for Courage can’t been used again because it suggested that drinking the product could increase confidence.

Brothers Cider has launched a limited edition 15-for-12 case promotion for its pear and strawberry? mixed? pear products in cash and carries.

Cains Export has become the first lager to be given the Red Tractor logo by Assured Food Standards.

Cornish brewer Sharp’s and celebrity chef Rick Stein have collaborated on their second bottled ale.

Fresh Trade UK is launching a rosé version of its A Le Coq Estonian beer and introducing a range of flavoured ciders from the country under the brand name Fizz.

In brief

24 April, 2009

l Bulmers Pear cider is being backed by an ad campaign on 5,500 six-sheet poster sites. The campaign features the brand’s Pear Condensation ad and the bottle, and comes ahead of the May launch of the Bulmers Pear can for the off-trade?.

The world boasts hundreds of great train journeys, but Chile could monopolise the concept of scenic travel by plane. Flying north to south across its pencil-thin terrain is a visual odyssey: to the east ther?e are the snow-capped undulating peaks of the Andes, Chile’s natural boundary with Argentina, and just 110 miles across to the west, a seemingly endless rugged coastline? flanks the Pacific’s blue expanse.

Given a sporting chance

24 April, 2009

The collective wine trade may be taking a pounding as the recession drags on, but if there is one spectacular exception to the rule then it has to be South Africa. A combination of a weak rand, ever-growing quality, the revival of Kumala and growth of its rivals, the launch of new premium brands and an overall feel?good factor generated by what, in international terms at least, is a very young and dynamic wine industry, have conspired to deliver a 9% market share, up from 8.1% last June. This, along with positive feedback and support from some of the biggest gatekeepers in the trade, suggests that South Africa’s bull run is set to continue.

Halewood International has launched a “rosé-style” product as part of its Lambrini brand.

Prosecco’s generic body is planning its first PR campaign in the UK.

Foster’s EMEA is running a campaign in cash and carries to help retailers drive sales of light wines this summer.

South African wine brand Nederburg is rolling out a range of limited edition wines to celebrate the 2010 FIFA World Cup in South Africa.

In brief

24 April, 2009

l Champagne Philipponat has launched its first cuvée with no dosage. Non Dosé Cuvée aims to show the best expression of original fruit and natural minerality of the Champagne terroir, and is to retail at £28.50.

Ehrmanns is getting behind Fairtrade wines with the launch of two new brands from newly certified Chilean winery Consorcio Vinicola de Chile.

Taurus Wines of Whipley Manor, Surrey, is hosting its eighth summer festival on May 20.

Kanonkop Paul Sauer 2004 emerged as the runaway leader in a tasting competition organised by London independent Handford Wines to identify South Africa’s best Bordeaux-style blend.

Independents should find more time to seek out new wines, according to a leading importer.