Coors Brewers has changed its name to Molson Coors Brewing Company, with effect from today (March 31).
Wines of South Africa will be on the buses this summer when it takes a new consumer marketing campaign on tour to eight cities around the UK.
Magners GB head John Holberry has resigned, saying recent appointments at parent company C&C Group have left him with less opportunity to develop his career.
Off Licence News has joined Le Beast in marching on Downing Street to fight against drink duty hikes.
March 30 How To Taste Tutored Tasting, Hesperia Hotel, Westminster, London (firstname.lastname@example.org)
From April 1, for one month only, consumers can win one of a million Coke Zero bottles when they buy a 50cl bottle of Coke or Coke Zero. Coca-Cola Enterprises is backing the giveaway with a £3 million marketing spend including TV, cinema, radio and
Galaxy is giving away one million books in its Irresistible Reads
Cadbury has added an orange-flavoured variant to its dark chocolate brand Bournville, in an effort to appeal to a younger female audience.
JTI is launching a range of four limited edition pack designs for Sovereign.
Appletiser is rolling out a new ad campaign called Enjoy Irresponsibly.
Soft drinks are holding their own in the recession with take-home value sales up 1% to £6.1 billion, according to Britvic's Soft Drinks Report 2009.
Absolut has launched its first responsible drinking campaign - Recogni se the Moment. It includes a website where consumers can read data on moderate drinking standards across the globe and the influence of alcohol on people, find recipes for alcohol-free drinks and send themselves text reminders to consume responsibly.
West Eleven Cocktails has reduced the abv of its RTD cocktail range to 6.5% and increased the bottle size in an off-trade brand extension.
Halewood International has extended its Lamb's Navy Rum brand with a spiced rum variant.
The VK RTD brand has been given a packaging redesign to mark its first 10 years on the market.
Diageo is rolling out a 35cl bottle of Pimm's to coincide with its portfolio-wide Bring Home the Spirit of Summer marketing push.
20 Mortlake High Street,
Myrtle Farm, Sandford, North Somerset BS25 5RA
2-4 Broadway Park, South Gyle, Edinburgh EH12 9JZ
4 Sceptre House, Hornbeam Square, Hornbeam Business Park, Harrogate HG2 8PB
Beverage Brands, Rockwood House, Parkhill Road, Torquay TQ1 2DU
The Sovereign Distillery, Wilson Road, Huyton
The Bounds, Much Marcle, Herefordshire HR8 2NQ
Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey GU3 1LR
209-217, High Street, Hampton Hill, Middlesex TW12 1NP
Howden Lane, Tiverton, Devon
Trafalgar Winery, Leeds Road, Huddersfield, West Yorkshire HD2 1YY
Anglo Trading Estate, Shepton Mallet, Somerset
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