2009 March

Coors Brewers has changed its name to Molson Coors Brewing Company, with effect from today (March 31).

Wines of South Africa will be on the buses this summer when it takes a new consumer marketing campaign on tour to eight cities around the UK.

Magners GB head John Holberry has resigned, saying recent appointments at parent company C&C Group have left him with less opportunity to develop his career.

Off Licence News has joined Le Beast in marching on Downing Street to fight against drink duty hikes.

Dates for your diary

27 March, 2009

March 30 How To Taste Tutored Tasting, Hesperia Hotel, Westminster, London (bensonwines@connectingbusiness.com)

In brief

27 March, 2009

From April 1, for one month only, consumers can win one of a million Coke Zero bottles when they buy a 50cl bottle of Coke or Coke Zero. Coca-Cola Enterprises is backing the giveaway with a £3 million marketing spend including TV, cinema, radio and

Galaxy is giving away one million books in its Irresistible Reads

Cadbury has added an orange-flavoured variant to its dark chocolate brand Bournville, in an effort to appeal to a younger female audience.

JTI is launching a range of four limited edition pack designs for Sovereign.

Appletiser is rolling out a new ad campaign called Enjoy Irresponsibly.

Soft drinks are holding their own in the recession with take-home value sales up 1% to £6.1 billion, according to Britvic's Soft Drinks Report 2009.

In brief

27 March, 2009

Absolut has launched its first responsible drinking campaign - Recogni se the Moment. It includes a website where consumers can read data on moderate drinking standards across the globe and the influence of alcohol on people, find recipes for alcohol-free drinks and send themselves text reminders to consume responsibly.

West Eleven Cocktails has reduced the abv of its RTD cocktail range to 6.5% and increased the bottle size in an off-trade brand extension.

Halewood International has extended its Lamb's Navy Rum brand with a spiced rum variant.

The VK RTD brand has been given a packaging redesign to mark its first 10 years on the market.

Diageo is rolling out a 35cl bottle of Pimm's to coincide with its portfolio-wide Bring Home the Spirit of Summer marketing push.

Kopparberg

27 March, 2009

20 Mortlake High Street,

PLB

27 March, 2009

Dorset House,

Thatchers

27 March, 2009

Myrtle Farm, Sandford, North Somerset BS25 5RA

Scottish & Newcastle UK

27 March, 2009

2-4 Broadway Park, South Gyle, Edinburgh EH12 9JZ

Intercontinental Brands

27 March, 2009

4 Sceptre House, Hornbeam Square, Hornbeam Business Park, Harrogate HG2 8PB

Merrydown

27 March, 2009

Beverage Brands, Rockwood House, Parkhill Road, Torquay TQ1 2DU

Magners

27 March, 2009

Trinity House,

Halewood International

27 March, 2009

The Sovereign Distillery, Wilson Road, Huyton

Weston s Cider

27 March, 2009

The Bounds, Much Marcle, Herefordshire HR8 2NQ

Gaymer Cider Company

27 March, 2009

Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey GU3 1LR

Distell Europe

27 March, 2009

209-217, High Street, Hampton Hill, Middlesex TW12 1NP

Devon Cider

27 March, 2009

Howden Lane, Tiverton, Devon

Trafalgar Winery, Leeds Road, Huddersfield, West Yorkshire HD2 1YY

Brothers Drinks

27 March, 2009

Anglo Trading Estate, Shepton Mallet, Somerset