2008 June

Boisset, one of the first producers to release a wine in Tetra Pak in the UK, has launched a Beaujolais in an aluminium bottle.

Bulmers Original cider is the fastest growing drinks brand in the UK off-trade, OLN can reveal in its new Growth Brands report.

Official visitor numbers for this year’s London International Wine Fair and Distil have been cut by 1,000 following a counting error.

Prolific world beer importer Pierhead Purchasing is targeting Chile and Argentina for the next additions to its portfolio.

Somerfield defends policy of strict ID criteria for foreigners buying alcohol

In Brief

27 June, 2008

WSET in the future

A 25% rise in fine wine sales helped Majestic to boost profits for its full year, the group has announced.

Heineken UK is promoting its DraughtKeg with new consumer press and London Underground ads this summer.

A Manchester wine merchant has won a training scholarship worth £1,500 on a retail management course for independent retailers.

Figures show huge geographical variations in approach to under-age sales

Champagne house Louis Roederer is investigating a novel way of storing wine - it has immersed several dozen bottles of its Brut Premier wine in the sea at the French port of St Malo. The idea is that the constant temperature of 10ºC, the gentle movement of the water and the lack of light would make the sea bed a perfect cellar.

Dates for your diary

27 June, 2008

June 28-29 Tapas Fantasticas - Wines From Rioja, Brick Lane, London (rioja@phippspr.co.uk)

COMPETITION

27 June, 2008

Tango with a Spanish legend

Top Tip

27 June, 2008

People talk about food matching a lot, but it can be hard to make it work in off-licences. I've made a point of asking customers browsing for wine, 'are you looking for something to go with a meal?' and have told my staff to do the same. It's much better than waiting for them to approach us, and always gets us talking - and I've had plenty of positive feedback from customers who have loved the wines I've suggested with their meals.

Jonathan Sing prides himself on his low prices. Christine Boggis finds out how he manages his bargains

United Biscuits has added a limited-edition range to its McCoy's crisps brand. Called Extreme, the range is targeted at "men who can handle the heat" and includes two new flavours - Red Hot Chilli and Chicken Madras.

Barr Soft Drinks' latest on-pack promotion for Irn-Bru is offering consumers the chance to win tickets to music festival Live at Loch Lochmond.

Häagen-Dazs has been signed up as the official ice-cream supplier of the Wimbledon tennis championships for the third year running.

Cadbury is hoping to bring innovation to the chewing gum category with the launch of two flavoured ranges for its Trident brand.

In brief

27 June, 2008

Dooley's Original Toffee & Vodka has teamed up with handbag.com as part of a campaign to target Dooley's core female consumers.

First Drinks Brands is rolling out a raft of marketing initiatives for its liqueur brand Disaronno.

Whyte & Mackay is running an on-pack promotion for its Glayva liqueur, which is a blend of fruit, spices and malt whisky.

William Grant & Sons is launching a new

Russian vodka Stolichnaya looks set to become the subject of a multi-billion-pound bidding war between the world's leading spirits companies.

Stella Artois is sponsoring an airship that will offer fare-paying passengers flights over London through the summer.

Beer in brief

27 June, 2008

Asda has gained an exclusive listing for a beer brewed by England cricketer Matthew Hoggard. The 3.8% abv Marston's Night Watchman was crafted by the fast bowler under the guidance of the producer's head brewer Emma Gilleland. Asda beer buyer Jill Wilson said: "With the England cricket team stealing the limelight this summer, cricket-focused products

Broadland Wineries, which contract-makes and bottles fruit wine and perry for trade customers, is entering the branded drinks market in its own right.

Cobra Beer is giving consumers the chance to win VIP track days at Silverstone in an on-pack promotion.

Global Brands has dropped two imported beer brands - but is still committed to beer and keen on new brands.

Cash and carry chain Landmark Wholesale has launched an own-label over-ice cider to retail at £1.39 for