2008 May

VOX SHOP

30 May, 2008

Are consumers still trading up with their wine purchases?

Britvic is rolling out a £5.5 million marketing campaign for water brand Drench, featuring a break

Hancocks Cash and Carry has launched an 18-strong confection ery range exclusively for independent retailers.

Evian has been signed up as the official bottled water of the Wimbledon tennis championship for the next five years.

Beam Global UK is encouraging consumers to try higher marques of Cognac this Father's Day by offering a complimentary sample of Courvoisier VSOP when they buy a bottle of Courvoisier VS.

Tuaca is launching its first national above-the-line campaign in the UK.

In brief

30 May, 2008

Cellar Trends has added a premium gin to its portfolio. Using water from Lake Bolmen in Malmö, Sweden, Right Gin has a base of five-times distilled US corn spirit and includes Sarawak black pepper from Borneo in its list of eight botanicals. The brand has already been launched in New York, Boston, Chicago and Las Vegas, and will be targeted at both the on and off-trade in the UK.

Glenmorangie has released the final single malt in Ardbeg's collection of limited

Grand Marnier is being promoted in a new summer cocktail as part of the brand's biggest ever UK marketing push.

Diageo is replacing its Bell's 8

Chilled lager is one of the sector's latest trends and people are likely to pay more for it

Price cuts, women drinkers and struggling top brands make for tough times. Graham Holter investigaes

Manager of the Month

30 May, 2008

The final manager of the month goes to Craig Wakefield, of Bargain Booze in Cheshire, who finished a triumphant season for the off-trade specialist by scoring 42 points in the remaining May fixtures. He wins a crate of Carlsberg for his trouble , just pipping David Lunn to the monthly award, and will certainly be entering next year's challenge. Read Off Licence News for further details on the next fantastic Fantasy Football competition .

Well here we are again - the end of a stunning season and the prospect of 80+ days without Premiership football. However, console yourselves with Euro 2008 which, without England, still promises to be a great tournament, and will once again feature Fantasy Football sponsors Carlsberg. Winning manager Scott Ashton from Bargain Booze had a fantastic day at the 2008 FA Cup final between Cardiff City and Portsmouth with an expenses paid trip

Nepal is to become the latest country represented in the imported bottled lager category in the UK.

News in brief

30 May, 2008

Waitrose is listing Wainwright Ale, produced by the Lancashire brewer Daniel Thwaites. The bottled beer has been brewed to celebrate the county's famous walking legend Alfred Wainwright.

Scottish microbrewer Brew Dog has produced a 200-bottle limited -edition version of its Paradox stout, matured for 12 months in a 1968 Bowmore whisky cask.

Scottish & Newcastle UK has launched a four-week outdoor campaign for its Jacques fruit cider.

Magners Light is being backed by a London cinema campaign focusing on slots around

Halewood International is introducing a still version of its Lambrini brand in a 3-litre bag-in-box format.

Bordeaux struggles to assert a separate identity for each of

Carl Emberson, general manager of the Grand Hyatt in São Paolo, is an Australian who lived and worked in Argentina for more than 15 years.

Raising the steaks

30 May, 2008

Argentina's rich culinary tradition sits very comfortably with its diverse wine offering. We all know Malbec is made for meat, but there are other matches to explore

LIWF Soundbites

30 May, 2008

Who has been saying

what at the fai

France has outlined plans to reform its wine industry in a paper handed to president Nicolas Sarkozy this week.

Closure manufacturer Nomacorc is working with winemakers to analyse how different oxygen transfer rates affect different wine styles.

Origin Wine has mounted a petition to remove the Common Customs Tariff from Fairtrade wines in a bid to increase its distribution across the EU.

Cockburn's has repackaged its range of ports in a bid to appeal more to younger drinkers and to draw new consumers into the category.

News in brief

30 May, 2008

The Definitive Italian Wine Tasting is celebrating its 10th anniversary on June 24 at Lord's Cricket Ground. There will be 97 exhibitors in attendance, including newcomers Awin Barratt Siegel Wine Agencies, Ethical Edibles, Genesis Wines, Noceto Michelotti Winery and Moreno Wines. The tasting will feature The Italian Journey zone, where visitors can taste a selection of wines that retail for over £6.50 and are made from indigenous varieties. For further information and registration email tina@huntandcoady.com.