2007 April

Bargain Booze is launching a new convenience format and identifying trial sites over the next three months.

Latest news in the off-trade's fight to curb irresponsible retailing

The Whisky Shop puts faith in City move to encourage more 'followers'


20 April, 2007



The Secret Cellar,


New scientific research has proved that serving strawberries in a daiquiri could make them healthier than simply eating the berries on their own.

oLN quick quiz Number 4

20 April, 2007

1. What does the term Bock refer to?

Dates for your diary

20 April, 2007

April 23 St George's Day

With summer finally on its way here's your chance to get your hands on a new arrival to the RTD category.

Top Tip

20 April, 2007

My top tip is about connecting with the customer and promoting repeat purchases. Always have one of the following to give to new customers flying through - an up-to-date wine list, a newsletter, upcoming in-store tasting invite, brochure of other services such as wedding lists, godchild cases, en-primeur etc. Independent merchants never have enough time, staff or money to continuously target and retain customers through on-going marketing, but the above hand-outs often reminds customers to come back.

In Brief

20 April, 2007

Spanish deadline extended

S&N to brew Baltika in UK

20 April, 2007

Scottish & Newcastle is to start brewing Russian beer Baltika 3 in the UK.

Two brothers on a Cornish cider farm have used their family business to produce a cider designed to draw drinkers from lager and RTDs.

Majestic has opened two new stores this year and has another three scheduled to open by autumn.

One hundred wine distributors give the supermarket chain top marks

When the limits were raised on the levels of alcohol and tobacco people could import, all hell broke loose. Nigel Huddleston looks at how things have changed for the trade today

Barnstorming boutique

20 April, 2007

Trading from a converted farm shed in rural Scotland, Kate McDiarmid stocks an impressive range of New World wines. Alice Whitehead visits

In brief

20 April, 2007

The Big Squeeze Fresh Juice Company has launched a natural apple juice called To odle Pip. Made from a blend of English Cox and Bramley apples, it's described by the company as a "spiffingly refreshing drink that is as quintessentially English as Wimbledon and Henley ". It is available in 75cl bottles with a recommended retail price of £2.99.

Wrigley has rolled out its latest TV ad for Airwaves Black Mint.

Cadbury Trebor Bassett is spending £2.5 million on a TV ad to back the relaunch of its Cadbury Dairy Milk with Creme Egg bar.

GlaxoSmithKline is backing its new Lucozade Sport raspberry and tropical flavours with a £1 million sampling campaign.

Infuzions has launched a range of natural fruit juices that it says provide "real health benefits" for drinkers.

Burton's Foods is launching a range of Bertolli Savoury Nibbles to be eaten with dips.

Snickers is back on air

Stand by your dram

20 April, 2007

With funky companies attracting younger drinkers, now the whisky industry is thirsting after a newer market - women. Alice Whitehead reports

Gin slings its old image

20 April, 2007

Premium is becoming the watchword for this doyen of white spirits, says Richard Woodard

A whisky bottle believed to be the lightest in the world has appeared on supermarket shelves in the UK.

Grappa producer Nardini has added four Italian aperitifs to its range.

Glengoyne Distillery is offering whisky lovers the opportunity to buy their own casks of Scotch whisky.

Fior Brands is launching a TV ad and print campaign to support an overhaul of its melon liqueur brand Midori.

Global Brands is launching Polish vodka Sobieski into the UK off-trade.