If you take a leisurely drive through the English countryside – imagine, perhaps, a journey through some of the sleepy villages of Kent or Sussex – you would be hard pushed not to spot some vines growing somewhere in the distance.
Thatchers Rosé had a soft launch at the end of last year and it’s getting a much bigger push this summer, supported by a hefty cash injection.
Life’s only certainties are supposed to be death and taxes – but maybe not for much longer. These days, tax evasion has become increasingly normalised, while “amortality” is apparently coming within our lifetime. So to speak.
Wine makes up just over a third of all off-trade alcohol sales, contributing more value than any other sector. In a fragmented category, Malbec and Sauvignon Blanc have stood out in recent years and remain the fastest growing varieties in a declining category overall.
In any list of the challenges facing the wine world today – once you get past Brexit – you will find mention of millennials.
We recently received a lovely drop of Jameson 18 Year Old Bow Street. It came in a huge box, accompanied with hefty rocks glasses and the added fanfare of a massive bag of cheese. The dairy delights inspired a cheese joke session, which ended with an explosion at a French cheese factory – and all that was left was de brie. Even our dignity had evaporated.
For more information about recruitment advertising online or within Drinks Retailing News magazine please contact:
Erica Stuart on 01293 558 132